Dracola Soda

This self-initiated project is an exercise in branding and packaging. My love of puns brought me to create “Dracola”, a vampire-themed soft drink. I wanted to stand out from other soda brands by going with a more illustrative art style that can pop out amongst other brands on the shelf. I kept the bottle red since it reminded me of the show “Tru Blood”, and the artificial blood the vampires drink in that show. This first wave of flavors are all red fruits to keep in line with the theme of a bloody good time.

The combination of organic fruit juices & pure cane sugar delivers a delicious, refreshing twist on familiar flavors. It’s sweet, crisp, and refreshing, plus the perfect companion on a hot summer day.